FlowLocal - Performance Marketing for Local Service Businesses
Performance marketing for local service businesses (Canada + USA)

Your marketing isn't broken —
your system is.
We fix that.

FlowLocal builds the growth engine most agencies skip: clean tracking, high-intent traffic, conversion-ready websites, and follow-up that closes the gap between "lead came in" and "job booked." No fluff. No guesswork. Just more calls you can actually turn into revenue.

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Avg. Cost Per Lead
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Website Conversion
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Leads Per Month

Trusted by contractors, home-service teams, and local businesses across Canada and the U.S. looking for real results — not more activity.

Built for booked jobs
Bank / Finance Retail Real Estate Construction Plumbing HVAC Electrical Roofing Dental Funeral Home Cleaning Landscaping Bank / Finance Retail Real Estate Construction Plumbing HVAC Electrical Roofing Dental Funeral Home Cleaning Landscaping
Why FlowLocal

Agencies sell "marketing." We build demand systems.

Most owners aren't struggling with ads — they're struggling with a system full of leaks. Money goes out. Leads come in sporadically. Nobody can tell you where prospects are dropping off, what's wasting budget, or what to fix first — unless you book a long meeting and hope for straight answers.

FlowLocal started by helping local service companies around Kitchener-Waterloo. Now we support teams across North America with one standard: every dollar spent is measured, traceable, and tied to outcomes.

Google Ads that match intent. Websites built for decisions. Local visibility that compounds. Follow-up that turns missed calls into booked jobs. Month-to-month. Clear math. Zero theatre.

The FlowLocal Difference

A tighter system = more jobs booked.

Here's where most businesses lose money — and where you start winning it back.

System snapshot

If the numbers feel "random," it's usually not the market — it's the setup. FlowLocal tightens the chain from click → call → booked job so your spend stops leaking.

  • Broken tracking → cleaned and rebuilt
  • Wrong keywords → high-intent targeting only
  • Slow websites → fast, conversion-first pages
  • Missed calls → instant follow-up
  • Weak presence → consistent local signals
  • Mixed tools → one CRM that holds it all together
See What Your System Is Missing →
What changes first
Tracking
If you can't measure it, you can't scale it. We start here so decisions aren't guesses.
What compounds
Local trust
Reviews + consistency + authority signals that keep paying you after the ad click.
What closes revenue
Follow-up
Speed-to-lead is a weapon. We make "missed call" a recovery flow, not a lost job.
What We Fix

The pieces that actually move revenue.

Most "marketing issues" come from system gaps. We close them — and measure everything.

Proven System

Review Management

Ethical, consistent review generation that strengthens your reputation at the exact point customers make decisions.

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🤖

AI Chat & Booking

A practical assistant onsite: answers questions, captures info, and routes leads properly. Not a gimmick — a speed-to-lead advantage.

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High Impact
💻

Website Design

Fast, mobile-first, decision-focused. Clear messaging, strong calls-to-action, and fewer leaks between "thinking about it" and "calling you."

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Revenue Driver

Lead Follow-Up Automation

Leads go cold in minutes. We build instant responses, reminders, and nurturing that keep prospects warm even when your team is slammed.

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📊

All-in-One CRM

Everything in one place: calls, texts, pipeline, automation, reporting. Less chaos. Fewer dropped jobs. More accountability.

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📱

Facebook & Instagram Ads

Strategic retargeting and reinforcement — not vanity ads that look good in a report but don't move revenue.

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Limited Availability
📍

Local SEO

A durable base of long-term demand. We focus on credibility, consistency, and real trust signals — not shortcuts that disappear in a month.

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Proof

Results that show up on your call log — not just in a PDF.

When tracking is clean, you don't have to guess what's working. You can see it.

★★★★★

"Ray helped us drop our Google Ads cost-per-lead from $220 to $87 in 6 weeks. We're getting 3X more calls now — and the automated follow-up system means we don't lose leads anymore."

JM

John M.

HVAC Company, Kitchener

★★★★★

"Finally, a marketer who shows up and explains what's working. Our website now converts at 8% instead of 2%. The AI chatbot books appointments even when we're on roofs."

SC

Sarah C.

Roofing Contractor, Waterloo

★★★★★

"FlowLocal set up our review automation and we went from 12 to 68 Google reviews in 3 months. Now we rank #1 in the Map Pack for 'plumber Cambridge.'"

DL

David L.

Plumbing Company, Cambridge

★★★★★

"We tried 3 agencies before FlowLocal — all promises, no results. Ray's team showed us EXACTLY how much we're spending per lead and we've scaled from 50 to 200+ leads/month."

MP

Maria P.

Landscaping Business, Toronto

★★★★★

"The CRM platform saved us 15 hours a week. The missed-call text-back feature alone recovered 20+ leads we would've lost. Best decision we made this year."

TA

Tom A.

Electrician, Hamilton

★★★★★

"FlowLocal built us a stunning new website and set up automated appointment reminders. Our no-show rate dropped from 22% to under 5%. Revenue is up 40% year-over-year."

KW

Karen W.

Salon Owner, Guelph

FAQ

Straight answers. No spin.

If it needs a complicated explanation, it's probably not a good solution.

Do I need a contract?

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No. Month-to-month. If we're not delivering value, you shouldn't be trapped.

How much do Google Ads cost?

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Depends on market, competition, and services offered. Your audit outlines a realistic, transparent range based on actual data — not generic numbers.

What's your guarantee?

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We guarantee the pieces we control: precise tracking, transparent reporting, and consistent optimization. If something feels off, we address it immediately.

What industries do you serve?

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HVAC, plumbing, electrical, roofing, landscaping, contracting, cleaning, auto repair — any service business that relies on calls and booked appointments.

How fast can I see results?

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Paid traffic gives signal fast. Websites can lift conversions instantly. Local visibility compounds. Your audit sets expectations based on your starting point, not hype.

Do you work outside Ontario?

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Yes — across Canada and the U.S. Different markets, same standards.

Want clarity — not another sales pitch?

Get a free audit that shows what's working, what's leaking, and what to fix first. Even if we don't work together, you'll leave knowing exactly where your system is failing — and how to patch it.

  • No contracts
  • Clean, transparent tracking
  • Faster follow-up
  • A system built to produce booked jobs — not confusion