Case Studies | Real Results from Local Service Businesses | FlowLocal
Case Studies

Real businesses. Real results.

No vanity metrics. No fluff. Just data-backed outcomes from HVAC, plumbing, roofing, and electrical contractors who used FlowLocal systems to grow predictably.

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Ontario HVAC Company

HVAC · Residential & Commercial
6-Month Campaign

The Challenge

Spending $4,200/month on Google Ads with a local agency. High cost-per-lead ($128), low conversion rate (1.8%), and zero visibility into what was actually working. Call tracking didn't exist. Form leads were inconsistent. Sales team couldn't follow up fast enough.

What We Fixed

  • Rebuilt Google Ads structure (tighter keywords, better negatives)
  • Launched conversion-optimized landing pages (mobile-first)
  • Implemented call tracking + form analytics
  • Installed instant follow-up automation (text + email within 2 min)
  • Created review request system (post-job automation)
  • Set up live ROI dashboard (cost-per-lead, conversion rate, revenue tracking)
-42%
Cost per lead
+68%
Conversion rate
284
Qualified leads
5.2x
ROI

GTA Plumbing Service

Plumbing · Emergency & Scheduled
4-Month Campaign

The Challenge

Website was 7 years old, not mobile-optimized, and taking 9+ seconds to load. Google Ads traffic was high, but bounce rate was 74%. Lead forms weren't working on mobile. No follow-up system—leads were slipping through while techs were on calls.

What We Fixed

  • Rebuilt website (fast-loading, mobile-first, conversion-focused)
  • Optimized Google Ads for emergency plumbing keywords
  • Added click-to-call CTAs (sticky header on mobile)
  • Installed automated follow-up (missed calls get instant text + callback link)
  • Set up lead scoring (emergency vs. scheduled service routing)
  • Built review automation system (post-service requests)
-58%
Bounce rate
+112%
Form submissions
368
Qualified leads
6.1x
ROI

Hamilton Roofing Contractor

Roofing · Residential
8-Month Campaign

The Challenge

Running Google Ads in-house with no tracking. Couldn't tell which keywords were generating revenue. Lead response time averaged 4–6 hours. Only 12 Google reviews. Competitors with 50+ reviews were winning jobs despite higher prices.

What We Fixed

  • Rebuilt Google Ads with revenue-based optimization (not just clicks)
  • Installed conversion tracking (calls, forms, booked estimates)
  • Created instant lead response system (2-minute text + email)
  • Launched ethical review request automation (post-job)
  • Redesigned website with trust signals + social proof
  • Built retargeting campaigns (Facebook + Google Display)
-34%
Cost per lead
+88%
Lead quality
54
New reviews
4.6x
ROI

Ottawa Electrical Services

Electrical · Residential & Light Commercial
5-Month Campaign

The Challenge

No online presence beyond a basic Facebook page. Relied 100% on word-of-mouth. Wanted to scale but had no systems. No website, no Google Ads, no lead tracking. Missed 40% of inbound calls because techs were in the field.

What We Fixed

  • Built conversion-first website from scratch (fast, mobile, clear CTAs)
  • Launched Google Ads campaigns (geo-targeted, service-specific)
  • Set up call tracking + recording (quality control + training)
  • Installed missed-call text-back automation (instant response)
  • Created CRM pipeline (lead → estimate → job → follow-up)
  • Launched review generation system (ethical, automated)
$0
Starting ad spend
226
Qualified leads
38
New reviews
7.8x
ROI
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