Stop boosting posts. Start booking jobs.
We build Meta campaigns that stop the scroll, match the message, and retarget visitors who didn't convert. Done-for-you service for local trades & service businesses.
Campaigns designed to generate leads, not just engagement
Meta ads are a testing system. We build campaigns that iterate, measure, and convert.
Lead Magnet Offers
"$99 Tune-Up Special", "Free Estimate in 24 Hours". We design hooks that make people stop scrolling and click.
Scroll-Stopper Creative
Not stock photos. Real before/after shots, job site videos, customer testimonials. Creative your audience actually sees.
Audience Strategy
Homeowners aged 35–65 in your service area. Lookalike audiences from your best customers. Retargeting people who visited but didn't book.
Retargeting That Converts
Most people don't book the first time they see your ad. We show them proof, urgency, and trust signals until they do.
Boosted posts vs. managed campaigns
Drag the slider to compare a DIY boosted post with a FlowLocal-managed Meta ad campaign.
See how different ad creative performs
Choose your industry and ad angle to preview estimated performance.
Customize Your Ad
Meta ads are a testing system, not a "set it and forget it" channel
Most local businesses treat Facebook and Instagram ads like billboards: create one post, boost it, and hope. That's not how Meta works.
Meta campaigns require creative iteration (testing 3–5 ad angles), audience alignment (homeowners in your service area, not everyone), and conversion tracking (knowing which ads drive actual jobs, not just likes).
We manage this for you: build the campaigns, test the creative, refine the targeting, and retarget people who visited your site but didn't book. You approve the direction and close the leads.
The "no drama" process
We handle the campaigns. You handle the leads.
Audit + Angles
We review your current Meta presence (if any) and identify 3–5 buyer angles (price, speed, trust, warranty) worth testing.
Build the Funnel
Ad → landing page → form → follow-up automation. We set up conversion tracking so you know what's working.
Launch + Optimize
We launch the campaigns, monitor performance daily, and iterate creative, targeting, and budgets weekly.
Retarget + Close
Re-engage visitors with proof (reviews, before/afters, guarantees) until they book. Most conversions happen on the 2nd or 3rd touchpoint.
What's included in our Meta ads management
We Handle
- ✓ Campaign setup & structure
- ✓ Creative production (ad copy, images, video)
- ✓ Audience building & targeting
- ✓ Conversion tracking & analytics
- ✓ Weekly optimization & testing
- ✓ Retargeting sequences
- ✓ Monthly performance reports
You Focus On
- → Approving campaign direction
- → Providing photos/videos (if available)
- → Closing the leads
- → Running your business
Meta ads FAQ
Do Meta ads work for local services? +
Yes, when done correctly. Meta ads work best for services with clear offers ("$99 Tune-Up", "Free Estimate"), visual proof (before/after photos), and local targeting. We build campaigns specifically for trades and service businesses in defined service areas.
Do we need a landing page or can we use a Facebook form? +
Both work. Facebook lead forms are faster to set up and convert well on mobile. Landing pages give you more control over messaging, design, and tracking. We recommend testing both and using whichever converts better for your service.
What's the biggest mistake businesses make with Meta ads? +
Running one ad with no testing, no retargeting, and no conversion tracking. Most people don't book the first time they see your ad. You need multiple touchpoints (awareness → consideration → decision) and the ability to measure what's actually driving jobs, not just likes.
How much should we budget for Meta ads? +
For local services, we recommend starting at $800–$1,500/month in ad spend (separate from management fees). This gives Meta's algorithm enough data to optimize and allows us to test multiple creative angles. Budgets can scale up once we identify what works.
How long does it take to see results? +
Most clients see leads within the first 7–14 days. Performance improves significantly after 30–45 days once we've tested creative, refined targeting, and built retargeting audiences. Meta campaigns are iterative—they get better over time.
Do you handle creative production? +
Yes. We write ad copy, design ad images, and produce short videos. If you have existing photos/videos from job sites, we'll use those. If not, we can work with stock assets or coordinate photo/video shoots.
How does this work with Google Ads? +
They complement each other. Google Ads capture high-intent searches ("emergency plumber near me"). Meta ads build awareness and retarget people who aren't actively searching yet. Most clients run both.
Is this a monthly retainer or one-time setup? +
Monthly retainer. Meta campaigns require ongoing optimization (creative testing, audience refinement, retargeting). We manage campaigns month-to-month with no long-term contracts. You can pause or cancel anytime.